Acclaimed scholar, Russell Solomon has just announced the release of the new book “The Lost Pendulum of Montrose”. The book is expected to be released Oct. 31st and Russell Solomon is already working on his second novel.
As an amateur paleontologist, Solomon found inspiration for the book after being invited to a dig in the Mojave Desert.
Alternately the headline well could have been: “100s of robot children now standing by to work on your website”. Neither of those make sense, but what about the notion of having a small army working on the finer details of your website while your marketing program is kicking in? Of course there are laws against child labor here in the US which is why my theoretical position is to use robot children instead.
I dreamed up a new service last night. If your website isn’t getting the notoriety that you were hoping for there should be an army of people to do the small simple task thats no one else wants to do. They could start with reading your blog. Since no one is currently doing that, the robot children could swoop in and give it a gander. Then you can go check your analytics and see that your unique visitors shot through the roof and give yourself a nice pat on the back.
The latest in a series of virally annoying and feminine Prius commercials confirms what most people have suspected for a very long time. Real Men Do Not Drive Prius.
These newest commercials clearly appeal to the Prius touchy feely demographic and has the Toyota marketing execs blowing cash like nobody’s business. Their wasted investment in the super ultra gay commercials with dancing flowers and hippie women singing acapella is especially entertaining because these commercials are running heavy during NFL football games.
Never has the desire to make a company appear to “go green” resulted in both wasted investment as well as a complete misread on the demographics.
Let’s take a look at the kind of advertising one expects to see during an NFL football game:
Beer Commercials – Check
Frito-Lay Chips and Salsa Commercials – Check
Go Daddy Hot Chicks Commercials – Check
More Beer Commercials – Check
Commercials best left on the Lifetime network:
The hippie women singing acapella ultra-gay prius commercial.
Midol, Pamprin & PMS Product Commercials
Perhaps there are those who get laid in the back of a Prius on the way back from the Phish concert. Maybe those are the people expressing their love for the ad campaign and saying that they wished they were in the commercial on YouTube. I am thinking however that very few people get laid in the back of a Prius. Far fewer people get laid in the back of a Prius than in the back of a Charger, Camaro, or Hummer. The Prius is an attack on the activity of going to the drive in to cuddle. The Prius is destined to lower the birthrate in the United States when we need as many citizens as we can produce to compete with India and China.
Can twitter really be used as a marketing channel? Let’s take a look at all the marketing channels that we use their blogs, direct mail, telemarketing, cold calling. With all these marketing channels this interesting to see which ones are to stick it seems like everyone is pushing some sort of advertising on twitter not sure this really adding anything it’s like twitter is a big pile of spam these days. Do you think that actually using twitter is any more fun or exciting because someone is trying to get you to sign up for tooth whitening or that person is asking your refinements to take an IQ test?
Seth Godin wrote the book called all marketers are liars. If you’ve read it you remember the part where he talked about how interruption marketing how disruptive interruption marketing is and how ineffective it is. It still seems like twitter paves the way for interruption marketers to put their message out on a constant basis. Rather, the interruption marketers on twitter have to put their messages out constantly because the sheer number of communications that take place on that website overwhelm the actual message that anyone is trying to communicate.
Some blog coaches are out there trying to say that traditional marketing channels are dead. Of course blog coaches depend on convincing everybody that they should be blogging and they should be hiring blog coaches to tell them how blog. Take the case of my friend Pat who owns a company called Birdseye media he came from a print marketing background and he’s not really a blogger but he’s now made the transition to Internet marketing. Pat is telling his clients that yes they need to be blogging as well but he’s also telling them that they shouldn’t give up traditional marketing channels like print, direct mail, 1- 800 call capture, etc. Pat’s typical client is a small to medium-sized business he develops custom marketing solutions for those businesses and their total solutions that provide strategy not just online but they drive off-line strategies online.
The great thing about off-line marketing is that Google tells us you can measure your off-line marketing by driving them online. The way you do this is justified having a domain name that’s used strictly with your off line campaigns if you send out 1500 mailers to a neighborhood looking for new clients use your secret domain name that’s only for that print marketing campaign. Then you can easily just use Google analytics to measure how many people visited your website from that mailer. If you’re mailing campaign is smart enough and get or offer some sort of free giveaway or is just very compelling you can count on that mailer driving lots of traffic but it may take sending out more than 1500 pieces mailed to do that.
What if your strategy was to just capture e-mail addresses? Let’s say for instance you had a list of businesses from your Chamber of Commerce and you sent the Chamber of Commerce members all mail or use your secret domain measure the results in Google analytics the secret domain just has a landing page that just asks for an e-mail and maybe a zip code or first name and an e-mail. The point is to make a landing page as simple as possible. Avoid being threatening so that people are given freely give you their e-mail. There is a cost per acquisition, a cost per lead l if you’re working this kind of system there is a cost that is tied to how many how much it cost to send the mail out.
With the recent economic slowdown recession depression whatever you call it there’s been a matching throttle back in marketing budgets for many companies. Companies that will succeed coming out of the recession are the ones that are going to us and more marketing dollars now. Those companies willing to market themselves properly through the economic slowdown are going to be a top of mind brands when economic recovery does take place. That is why it’s critical to coordinate all marketing challenges and use them to the maximum capacity. If you’re going to use twitter do it correctly get your message out there on a systematic basis make sure that it’s communicated using different calls to action differ text are driving traffic to different sites. Twitter forces marketers to test different marketing messages. Direct mail costs the same thing about marketing. What about sending a direct mail piece that prompts people to follow you on twitter? What about an e-mail marketing campaign that encourages people To become your fan on Facebook ? What about Facebook status updates that encourage people to sign up for your e-mail newsletter? Marketing now requires that you manage the flow of people through your online marketing channels as well as managing and consistent message across those channels while remembering to consistently prompt prospects to take action.
It is no secret the Fast Company is a business magazine with a liberal slant. Based on the premise that new media and chic marketing are hip, it promises to deliver business advice focused on the startup minded silicon valley crowd. When does the political slant take away from the business message. In the recent issue, there is a piece titled “Bye-bye Dubai” which revels in the failure of businesses in Dubai presumably because those who conducted business there or sought to do so were just too much into capitalism.
Of course the completely biased Digg.com is a typical darling of Fast Company. It is a shame that not every website can have a “Peoples” voting system like Digg.com which unleashes liberal bias and slant en masse to the public at large. Perhaps equally interesting behind Digg.com is the notion that the website claims to be an online democracy while promoting liberal bias to the uneducated or undereducated masses.
For some time I have been debating whether or not to continue my subscription to Fast Company. The central issue of the debate is the lesser of evils. Am I so devoted and in need of the latest hipster marketing that I don’t mind reading through the fluff? As it turns out, I’m thinking that FC is now about 90% fluff and 10% hip, that is a ratio that I’m sure that I can easily beat. Biased fluff rags have probably been central to silicon valley since the 1990s, but it is only recently that the hippracracy has been so apparent. How can a magazine both try to promote business while at the same time rail against capitalism? That self-loathing has to be built into many new business models including companies who have founded themselves on the “Green” movement. At the end of the day, I find it entertaining that a business can be promoting the notion “hate all businesses except our business”. Just read their critique of Walmart for example. A few issues ago Fast Company published a piece vilifying the corporate giant for firing an employee after a scandal.
Fast Company will continue to promote the fluff as well as the hip, I just decided that I no longer feel like buying it.
We found this excellent page on HubPages.com that has resources for Free SEO information. This is perfect for the hobbyists out there looking to boost their search engine rankings without having to go to the trouble of hiring an expensive SEO company.
There are plenty of free resources to get your head into the Search Engine Rankings game, and a load of free tools including an explanation about Google Analytics and more. The site has plenty of other reviews on Search Engine Optimization, and is a great jumping off point for you to get started. Check it out.
Here is the hip way to appear taller
For most of the population a good credit score has always been a mystery. I should know, my credit used to be in the low 600’s. Even with such crappy credit I was able to buy a house. No kidding. Anyhow thanks to some wisdom I found on the internet repairing my credit isn’t going to be hard at all now. First: Read This Book
I am deep into this eBook Raise Your Credit Score, and have been kicking ass on the credit reporting agencies for the last 3 months. No kidding. I am completely stoked to have my credit turned around now.
Things that can damage your credit include:
The Raise Your Credit Score eBook has advice about how to overcome all of those obstacles and to restore your credit to pristine status. Believe me, if you are looking to buy a car, use credit cards, buy a house, buy a boat or buy a motorcycle, then you need good credit. Check out the eBook for all of the info because it also has advice on how to dispute negative items on your credit and it includes information about who to contact.
Best of luck!
In my experience working several jobs, the biggest enemy besides disorganization was definitely STRESS. I am someone who seeks to always reduce stress. I have complied this quick list of stress-busters that anyone can do without spending a fortune or even going out of your way.
I Present 10 cheap stress-busters:
10. Listen to your favorite music on headphones. Headphones will help deaden that external noise, and will give you the opportunity to listen to your favorite music. Try classical music, because if your favorite music is rap or death metal it might backfire to try to de-stress with those tunes.
9. Go outside and take a walk. Take at least a 10 minute walk, and go outside to do it. You’re doing several things to interrupt your pattern by getting out for a walk. Going outside into fresh air you’re giving yourself a temperature change, you’re doing some simple exercise, and you’re likely getting away from other people who might be adding to the dissonance behind your stress.
8. Drink Hot Tea. Green tea can be a stress reducer. Very cheap, very simple, very quick. Enjoy
7. Primal Scream. Go sit in your car for 5 minutes and yell. Let yourself go fully into Tourettes syndrome if that makes you feel better.
6. Try to be funny. Even if your jokes are bad, sometimes you can drown out stress by making yourself or others laugh. If you don’t have any jokes try re-telling some from a famous comedian that you have heard.
5. Watch a horror movie. If you think you’re stressed what about all of those poor people about to get tore up by Freddie Kruger? The theory here is that you start off stressed, the horror movie stresses you out even more, but you end up less stressed than you were to begin with.
4. Go fishing. There isn’t a whole lot that is stressful about fishing unless you are going salt water big fish fishing. I’m just recommending that you go out in a canoe in a nice lake and give it a try. The stress will just dissolve.
3. Read a magazine. You could also try reading escape literature. Reading has a natural calming effect. By reading about something that takes you away for a bit, you might get some perspective. The idea is to learn that the stimulus causing the stress isn’t such a big deal after all.
2. Workout. If you have a dusty gym membership, get it together and decide that your stress level can be destroyed by some time on the treadmill or by doing bench presses or crunches.
1. Pray. Like McHammer once said. “You’ve got to pray just to make it today”. Also as Bon Jovi said, “We’re halfway there, woah-oh livin on a prayer”.
Do women really love taller men? Is it all about height? Indeed it very well may be. Some men, unfortunately, are not genetically blessed with height. Height can affect the confidence of vertically challenged men particularly when dating women who are taller than them. While women can easily achieve extra height with high heeled shoes, men can boost their height without advertising it. Shoe lifts are the solution for the stars it is widely known that many famous Hollywood celebrities are really very short in person.
Shoe lifts are detachable shoe inserts with heightened insoles designed to give a person an extra inch or two. They should be distinguished from elevator shoes. The latter makes it ridiculously obvious your attempt to appear taller. Shoe lifts, on the other hand, are concealed inside the wearer’s shoes so they make you appear taller naturally and discreetly. Slip into your shoes and no one will know you have heel lifts in them! Just as important, shoe lifts are orthopedic which means they are good for your back and your posture. They provide firm support, overall stability to the body, and relieve pressure from the spine. The angle created by shoe lifts also prevents building up of pressure inside your feet. Thus, you can say goodbye to foot arc pain even when you are up on your feet all day long.
For years, people have searched ways to become taller. Growth hormones, growth pills and vitamins, and spine-stretching machine have all promised to add inches to your height. So far, no solid proof shows that they truly work in making people become taller. They are expensive but they don’t give the bang for your buck. Shoe lifts like LiftKits, on the other hand, are affordable. They create the illusion of increased height and you can see the results right after slipping into them.
Shoe lifts can be inserted into many types of shoes. The ideal shoe lifts are those that make you look taller without making you feel uncomfortable. To maximize comfort and optimize performance of your heel lifts, make sure they compliment your shoes and contour your feet perfectly. You don’t want shoe lifts that compress your joints. You don’t want shoe lifts that cause upward-and-downward rubbing or you’ll end up with calluses and blisters. Look for shoe lifts that are neither too hard nor too soft. You want the right cushion feel like those given by shoe lifts made of neoprene gel. Before buying a pair of shoe lifts, experiment with different heights to determine the lift height that gives you utmost comfort and balance.
To appear taller without making it obvious to the world, forget about elevator shoes, diet tips, growth hormones and other gimmicks. There’s no better way to Boost Your Height than shoe lifts. Shoe lifts provide your needed asset comfortably, naturally and subtly. So go ahead, take that interview with confidence or invite your girl to a dance. You’ll always stand tall, literally.
